I need to research in digipak’s so I can use it to design one of my own for my chosen band, so I can achieve the right criteria for them to get the target audience needed. In this you will see some digipak’s that can portray what I could be looking for in my own digipak.
Looking at digipak’s you can see that most of them are used for albums from popular bands. Most of the time they can be used for greatest hits albums. With greatest hits albums will have more than one CD in or will have some bonus feature because it will have more in then just a normal CD album. Digipaks also can be used depending on the genre, when looking at the genre and digipak’s you can see that depending on the genre will change the shape and colours of the digipak. For more modern bands that are appealing to a young target audience will want to have a strange design for a digipak , for it to be different, and depending on the genre will depend on the colour; bright colours could link with pop. Promoters will design a digipak to show the importance of the album, because its “limited edition” and its different, the buyer feels like they are getting something for their money.
Gorillaz Digipak
Gorillaz being a British virtual band created in 1998 by Damon Albarn , who is also in the pop band Blur. The band consists of 4 animated members: 2D, Murdoc Niccals, Noodles and Russel Hobbs. The styles of the band are a composition of different musical genres, focusing around: Hip Hop, Alternative Rock, Electronic, Dub and Pop Music.
Looking at this digipak by the Gorillaz you can see that with their genre they have a linked it in with the digipak. You can see this because the digipak is not like ordinary digipak’s with them being straight and long. This digipak forms a square where each side folds out to create a cross like shape. On each side of the square that have folded out, is a picture of each of the band members. This shows that each band member is just as important in the band, but with how the sides fold out the lead singer is first when you fold it out, showing that he is the most important and this digipak shows that. On the back of the left and right sides there are alternative pictures of the same performer, but changes with a small movement, this can be seen here to take up the blank space and also still animation. There are only pictures of the members on the inner sides because the members being of an unusual circumstance are wanted to be focused on, that is also why the background could be white because it focuses on the members more because they are of the character base. With being character based it’s like a cartoon and can link with the target audience of young people with the genre type and the intertextuality of video games.
Love Motown
Love Motown is a CD of all of the past motown songs that have been but have been put into a CD what is of modern times. It is a classic 2 disc album because there have been numerous songs from the motown times that could just fit on one disc.
This album for Love Motown is one of the basic digipak’
s you can get. It is a 2 disc set where to get to the 2 disc you have to fold it out to get to it; this is to save space within the album. Using this digipak tells me that it isn’t meant to be unusual because of it being so simple; it’s simple because of the genre. The genre of this album can be seen as old, so the target audience is for the older generation, and to have something complicated could confuse. The digipak also has an outer cover to keep it save and also to make it seem more moneys worse than if you was buying a normal CD. The outer cover also to go with the theme idea wanted for the digipak because the idea of it is for a present for your mum, so it’s like opening a present when you give it to them. The colour of the digipak also links with t he genre and features of the CD because the song and the reason why you are buying it link with love. So the colours are red to show the emotion of love within the album, to give the right feelings. Also with it be simple it gives off the feeling of old fashioned loved from when your mother could have been falling in love.
Looking at this digipak from Muses
album you can see that it is basic in a way with its 2 fold out parts and the CD in the centre being the focus point. From this you can tell that the digipak itself isn’t meant to take any attention away from the CD. You can say you get the same idea with the colour of the CD. On the sides of the CD you have to picture that are both in black and white , that tells me that the album has some kind of darkness to the lyrics and also that the band members are important to this because they are important; also they are the first thing you seen when opening the digipak. On the right side there is a picture that will relate to the lyrics, showing that they are just as important. Within in the sides there is a DVD in one pocket and art work in the other. Both of them are hidden because they are only bonus features for the album and are not as important as the CD itself; also it could be used for safe keeping.
Looking at digipak’s you can see that most of them are used for albums from popular bands. Most of the time they can be used for greatest hits albums. With greatest hits albums will have more than one CD in or will have some bonus feature because it will have more in then just a normal CD album. Digipaks also can be used depending on the genre, when looking at the genre and digipak’s you can see that depending on the genre will change the shape and colours of the digipak. For more modern bands that are appealing to a young target audience will want to have a strange design for a digipak , for it to be different, and depending on the genre will depend on the colour; bright colours could link with pop. Promoters will design a digipak to show the importance of the album, because its “limited edition” and its different, the buyer feels like they are getting something for their money.
Gorillaz Digipak
Gorillaz being a British virtual band created in 1998 by Damon Albarn , who is also in the pop band Blur. The band consists of 4 animated members: 2D, Murdoc Niccals, Noodles and Russel Hobbs. The styles of the band are a composition of different musical genres, focusing around: Hip Hop, Alternative Rock, Electronic, Dub and Pop Music.
Looking at this digipak by the Gorillaz you can see that with their genre they have a linked it in with the digipak. You can see this because the digipak is not like ordinary digipak’s with them being straight and long. This digipak forms a square where each side folds out to create a cross like shape. On each side of the square that have folded out, is a picture of each of the band members. This shows that each band member is just as important in the band, but with how the sides fold out the lead singer is first when you fold it out, showing that he is the most important and this digipak shows that. On the back of the left and right sides there are alternative pictures of the same performer, but changes with a small movement, this can be seen here to take up the blank space and also still animation. There are only pictures of the members on the inner sides because the members being of an unusual circumstance are wanted to be focused on, that is also why the background could be white because it focuses on the members more because they are of the character base. With being character based it’s like a cartoon and can link with the target audience of young people with the genre type and the intertextuality of video games.
Love Motown
Love Motown is a CD of all of the past motown songs that have been but have been put into a CD what is of modern times. It is a classic 2 disc album because there have been numerous songs from the motown times that could just fit on one disc.
This album for Love Motown is one of the basic digipak’
s you can get. It is a 2 disc set where to get to the 2 disc you have to fold it out to get to it; this is to save space within the album. Using this digipak tells me that it isn’t meant to be unusual because of it being so simple; it’s simple because of the genre. The genre of this album can be seen as old, so the target audience is for the older generation, and to have something complicated could confuse. The digipak also has an outer cover to keep it save and also to make it seem more moneys worse than if you was buying a normal CD. The outer cover also to go with the theme idea wanted for the digipak because the idea of it is for a present for your mum, so it’s like opening a present when you give it to them. The colour of the digipak also links with t he genre and features of the CD because the song and the reason why you are buying it link with love. So the colours are red to show the emotion of love within the album, to give the right feelings. Also with it be simple it gives off the feeling of old fashioned loved from when your mother could have been falling in love.Looking at this digipak from Muses
album you can see that it is basic in a way with its 2 fold out parts and the CD in the centre being the focus point. From this you can tell that the digipak itself isn’t meant to take any attention away from the CD. You can say you get the same idea with the colour of the CD. On the sides of the CD you have to picture that are both in black and white , that tells me that the album has some kind of darkness to the lyrics and also that the band members are important to this because they are important; also they are the first thing you seen when opening the digipak. On the right side there is a picture that will relate to the lyrics, showing that they are just as important. Within in the sides there is a DVD in one pocket and art work in the other. Both of them are hidden because they are only bonus features for the album and are not as important as the CD itself; also it could be used for safe keeping.
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