Music Video Research: Within Music Video's

Camera
How the camera is used and how the images are sequenced will have a significant impact upon meaning. Looking different types of music videos you can tell which is which from how the camera is used. From example in a performance music video the camera can accompany the performers walking or dancing but, it can also to create more dynamic feel to the performance will circle the band. Tracking shots can also we used to create these feelings. Depends on the genre of music video different shots will be used for it, like for a pop genre with a female singer, a close up shot would be used for the “male gaze”; where as in an indie genre will just use a close up to show the important of the lead singer.
Voyeurism
Linking in with the male gaze and looking at Freud theories; that have been used within media; voyeurism refers to the idea of looking in order to gain sexual pleasure. This has been seen with the male viewers gaze from the women that could be on display. Goodwin has the same idea, but he talks about it with the use of camerawork and editing.

Editing
The most common form of editing that can be associated with music videos is fast cut shots; this makes the viewer want to watch it again, because they can tell what is happening within the shot. Also with them not knowing whats happening it means they have to watch it and pay attention. But you can have shots that give slow pace feel to it to establish the mood, also gentler transitions will contribute to this. To give the audience more to be attracted with digital effects can be used like split screens, colourisation.
Within the following style of music videos, it will give me an idea on what I want my music video to be depending on the genre i pick. All of the styles can be proven with Sven E Carlsson theory. Carlsson believed that music videos, in general, fall into two main groups; performance clips where the video mostly shows an artist (or artists) singing or/and dancing; and conceptual clips where the video shows something else during its duration often with artistic ambitions.
Performance music video
Performance videos will feature a performance of somewhat, like a dance or music performance. Performance videos are normally used with bands because it shows different meanings that the band wants to portray, for example they could want to show that the music is what matters , that’s why they are there playing their instruments. This is also used with solo artists, but instead of being an instrumental video, it will be a dance video, but this will be because of the different genre of music.
Narrative Music video
This is where the music is featured in the background of music video. The music video its self might not feature the performers in, unless the performers them self are actors within their own narrative piece. Sometime the performers will lip sync to the song as some form of narrator or over watcher, but they can just be actors with the music playing in the back ground. This is normally the lead singer, because he is seen to be more important. The narrative piece can be used to show the image the meanings of the lyrics with imagery or for the audience to have something to look at that will keep them interested. This technique is used through all genres, but many solo artists that don’t play instruments. Natasha Bedingfield - These Words is a random example of a narrative music video with the performer lip syncing.
Most of the time music videos depending on the budgeting and also the meaning to the songs they won’t just be one of the above, most of the time both techniques will be fused into one to show different meaning of both the music being important to them and also the meaning of the lyrics. Most of the time a lot of bands will use this with them playing the instruments and then actors playing the narrative roll, like in Fall Out Boy – Sugar, We’re Going Down. There are different versions of these combinations, like instead of them being in different shots and sets, both narrative and performance will be happening in the same shot (probably is a long shot to fit it all in).
Art Clip
If a music video contains no perceptible visual narrative and contains no lip-synchronisation singing then it is a pure art clip. These are normally associated with more modern, experimental music.

Intertextuality
Video games have been seen in music videos to be used as an intertextual reference. This reference is used because it relates to the younger audience, and keeps them captivated. Robbie Williams – Let Love be your Energy is a good use for this.
Fashion
With fashion and music videos, fashion is seen within some of the older music video with supermodels being used in them to show the stereotypically beautiful people that should be in these things.
Television
Television is normally seen in music videos. Normally in music videos that have a reference to television are with rebel comedy bands that will make fun of old television shows.